Fall Industries

Fall Industries - Pitch Decks

Strategic market entry frameworks for innovative safety and accessibility solutions

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MyWay - Executive Summary
Intelligent mobility assistance system for the blind, visually impaired, and seniors.
MyWay Logo

Vision & Mission

MyWay aims to restore autonomy and safety through a single, versatile device. It can be attached to glasses or a cane, using AI to provide intelligent assistance for the blind, visually impaired, and seniors.

Social Impact

  • Improvement of autonomous mobility
  • Reduction of accidents and falls
  • Increase in daily independence
Market Opportunity
36M+

Blind people worldwide

200M+

Moderate to severe visual impairment

1.5M

Visually impaired in Canada

Seniors Market

1/3 of people aged 65+ fall each year. The aging population creates a major opportunity.

Technological Trends

Advances in AI, computer vision, and miniaturized sensors. An unsaturated market with high demand for innovation.

Product Architecture

One Device, Multiple Uses

MyWay is a unique, modular device containing all necessary sensors and processing power. It comes with attachments to be easily mounted on any pair of glasses or a standard white cane, adapting to the user's preference and situation.

Glasses-Mounted Use

Provides a high-level view for obstacle recognition, door finding, and environment reading.

Cane-Mounted Use

Focuses on ground-level hazards like curbs, holes, and low obstacles, plus fall detection.

MyWay device on glassesMyWay device on a cane

Key Features

  • Intelligent obstacle detection
  • Identification of clear, safe paths
  • Guided GPS navigation
  • Real-time voice communication
  • Door and entrance identification
  • Automatic emergency SOS
Competitive Landscape
Feature
MyWay
OrCam MyEye
WeWALK Smart Cane
Device Versatility
Core Technology
AI Vision + Sensors
AI Vision Only
Sensors Only
Navigation & Pathfinding
Fall Detection (Seniors)
Reading Assistance

MyWay's hybrid AI and sensor technology provides a superior, all-in-one solution for both navigation and safety.

Intellectual Property

Patents

Provisional Patent Filed (U.S. & Canada) for the novel hybrid sensor fusion and AI-powered spatial navigation algorithm.

Trademarks

"MyWay" name and logo are registered trademarks in Canada, with U.S. registration in progress.

Trade Secrets

Proprietary AI models for object recognition, pathfinding logic, and user behavior analysis are protected as trade secrets.

Industrial Design

The unique modular and ergonomic design of the MyWay device is protected by industrial design rights.

Our Breakthrough Technology
A true advancement in mobile guidance and innovation.

The Challenge

  • Visual clutter makes it hard to spot safe pathways.
  • Users miss subtle cues about where to move.
  • Real-time guidance must be simple and intuitive.

Our Breakthrough

  • On-device processing turns any camera feed into a dynamic map of safe zones.
  • Instantly highlights where you can move freely and where obstacles lie.
  • Stylish, eye-catching overlay that never distracts, only guides.
MyWay Vision Overlay in action

What It Does

Depth Awareness

Measures distance to every surface, instantly differentiating close obstacles from open pathways.

Scene Understanding

Recognizes ground, sidewalks, and roads, ensuring guidance stays accurate.

Unified View

Blends distance and scene info into one clear, color-coded display.

Enhanced Visuals

Bold color highlights and a lightweight HUD for effortless interpretation.

Why You’ll Love It

Instant Clarity

Know exactly where to step, without confusion.

Fast & Private

All processing happens on-device—no data leaves your hands.

Adaptive Style

Overlay adapts to any environment, day or night.

Seamless Integration

Works with standard smartphone or wearable cameras.

Who Benefits

  • Everyday walkers seeking safer city navigation.
  • Outdoor enthusiasts exploring trails and uneven terrain.
  • Safety professionals monitoring work zones and events.
  • Tech makers wanting next-gen guidance in their products.

Broader Applications

  • Robotics: Enhance obstacle avoidance for drones/vehicles.
  • Augmented Reality: Integrate real-time navigation cues.
  • Automotive: Lane guidance and pedestrian detection.
  • Industrial Safety: Visual alerts in warehouses and factories.
  • Healthcare: Assist patients with safe movement tracking.

Elevate Your Product with MyWay Vision

Embed our navigation overlay to offer users instant, intuitive guidance. Keep your core technology under wraps while delivering a standout experience.

  • ✓ Schedule a demo to see it live
  • ✓ Discuss integration options and branding opportunities
  • ✓ Explore pilot programs and volume licensing
Financial Model & Traction
$350 US

Production Cost

$1500 US

Selling Price

~77%

Gross Margin

Year
Units
Revenue (M$)
Status
Focus
Yr 1
~50
0.07
R&D
Pilot
Yr 2
500
0.75
Launch
Quebec
Yr 3
2,500
3.75
Profitable
Canada
Yr 4
5,000
7.5
Growth
N. America
Yr 5
10,000+
15.0+
Leader
International
Partnership & Support Strategy

SOS-Medic Partnership

Letter of intent signed (January 2024). Pilot scheduled for Q2 2025.

  • Controlled pilot phase
  • Field technology validation
  • 24/7 emergency center integration

Ecosystem & Community Support

INCA (CNIB) - Project Support
CIMEQ - Microelectronics R&D
Le Garage & Co - Acceleration
RAAMM - User testing

Join the MyWay Adventure

Investors, institutional and industrial partners: together, let's build a prosperous company while improving the quality of life for millions.